Experience Oaks, An Online Booking Experience
An Australian hotel chain approached us with a brief to create a campaign site to run over the summer period with a goal of increasing conversion and lowering bounce rates.
The site performed at a 1.9% conversion rate (compared to the previous 0.59%), with a bounce rate of 37%.
How did we do it? Two key areas: ‘Brilliant eCommerce Basics’ and a shift in focus from the rooms themselves to the experience of traveling.
A hotel room or a resort are ‘nice-to-haves’ - but it’s the destination and the experience that are the ‘must-haves’. It’s all about the experience – after all, holiday experiences are the true drivers of accommodation bookings.
The project included discovery research, stakeholder workshops, ux strategy and visual design.