The Habitat was a product concept pitched for the Australian Government. The UX design and functionality is based on leveraging the social platforms we know this audience demographic engage with. The responsive design is a fresh and informative digital platform that utilises rich content to provoke healthy habit interactions and awareness through a modern medium. Utilising safe moderated influencer content the scalable website acts as a go to community for inspiring active playlists and healthy achievable recipes.
See campaign and functionality video here. Password: healthapp
The mobile focused website acts as a pocket guide for combining great music playlists that make you move with quick, easy and healthy recipes that align to the daily habitual instincts that drive the young man. With the functionality to watch, listen and read healthy content delivered via a socially user-centric website it will encourage high return rates and awareness of healthier lifestyle choices.