BOQ Digital 2015 Annual Report
BOQ Prove It’s Possible
2015 was the first year that BOQ took their annual report digital via a microsite; I am very proud to say that as head of this project, I was responsible for that. From pitching all the way through to production (with a bit of endless sketching, strategy, wire-framing, prototyping, UX/UI design, typesetting (there was of course a print version), illustration and animation in the middle of course).
The strategy we developed was based around the idea of stripping back the layers, being more transparent and simplifying the process, the Prove It’s Possible campaign was an opportunity to showcase BOQ in a new light, with a view to stimulating both internal and external stakeholders. With a foundation in the 5 pillars of being Personal, Loveable, Focused, Nimble and Modern and the creative concept of drawing on a blackboard to reflect the essence of the program, the video executions tell the story of the Bank of Queensland, in an informative and approachable way.